Lead Instructor: Mian Ahmad Basit

Paid, Organic, AI and Automation in one course.

Performance MarketingMastery Program

8-month exam and project-based certification course for Meta Ads, Google Ads, SEO, YouTube, email marketing, Etsy, AI automation, live projects, internship, and freelancing readiness.

Built from the Nexskill Digital Media Marketing outline, this page positions the program as a complete performance marketing journey: two semesters, eight books, weekly classes, practical campaign evaluations, 85% attendance requirement, LMS mobile app support, bonus kit, and 2-month internship exposure.

Meta Ads 2026Google AdsSEO & YouTubeEmail MarketingAI AutomationEtsy & Digital Products

Complete marketing journey progression:

Paid MarketingTrackingCreative StrategyGoogle AdsAI AutomationProgrammaticSEOYouTubeEmailDigital ProductsInternshipCertification

Explore 8 Books Campaign Simulator

Program Structure

Paid MarketingTrackingCreative StrategyGoogle AdsAI AutomationProgrammaticSEOYouTube

8 Months

2 Semesters

Weekly 3 Classes

2-Month Internship

Program Instructor & Mentor

Mian Ahmad Basit

Mian Ahmad Basit - Lead Instructor

Digital Marketing, AI Automation & Business Mentor

ahmadbasit.com - P2P Clouds Founder

Paid Marketing

Meta and Google Ads

from setup to scaling

8 Course Books

Two-semester

structured roadmap

Certification

Quizzes, projects,

85% attendance

YouTube + SEO

Organic traffic and

monetization

AI Automation

ChatGPT, GoHighLevel,

Zapier and n8n

Internship

2-month practical

exposure included

Curriculum Breakdown

8 Books. 2 Levels. Paid, Organic, AI and Automation.

8 Books

2 Levels

Meta Ads 41 Chapters

Google Ads 15 Modules

SEO 12 Modules

YouTube 12 Modules

Quizzes & Assignments

Live Project Evaluations

85% Attendance Required

Paid Performance Marketing

Meta Ads, Google Ads, media buying, conversion tracking, and campaign optimization.

Organic Growth Channels

SEO, content creation, local SEO, eCommerce SEO, YouTube growth, and monetization.

AI Automation for Marketers

ChatGPT, AI clone workflows, marketing agents, Go HighLevel, Zapier, n8n, and reporting automation.

Campaign Analytics & Tracking

Pixel, CAPI, GA4, GTM, attribution, offline conversions, dashboards, and practical reporting.

Freelancing & Agency Growth

Client hunting, proposals, pricing, audits, retention, reporting, and interview preparation.

Digital Products & Commerce

Etsy, POD, digital products, Gumroad, logistics, product launch, and promotion workflows.

Official Industry Tooling & Ecosystem

Master the Platforms Used to Build, Track and Optimize Campaigns

The DOCX combines paid media, organic growth, AI automation, programmatic platforms, CRM practice, analytics, and digital product systems.

Facebook, Instagram, Messenger, WhatsApp

Meta Ads

Paid Social

Business Manager, Ads Manager, Pixel, CAPI, audiences, creatives, retargeting, lead generation, and campaign scaling.

Practical CampaignsModule Covered

Search, Display, YouTube, Shopping, PMax

Google Ads

Performance Advertising

Conversion setup, keyword strategy, bidding, Google Ads Editor, scripts, Demand Gen, app campaigns, and reporting.

Practical CampaignsModule Covered

AI Clone, Generative AI, Go HighLevel

ChatGPT & Marketing AI

AI Automation

Golden sessions on AI clone workflows, marketing agents, generative AI, and Go HighLevel automation mastery.

Practical CampaignsModule Covered

DV360, CM360, DMP, Power BI

Programmatic Stack

Advanced Media Buying

Programmatic campaign planning, CRO, Campaign Manager 360, CRM mastery, DMP, and AI data engineering with Power BI.

Practical CampaignsModule Covered

Ahrefs, SEMrush, Screaming Frog, SurferSEO

SEO Tooling

Organic Growth

Keyword research, site architecture, technical SEO, backlinks, analytics, automation, and client-ready audits.

Practical CampaignsModule Covered

Canva, Zapier, n8n, Gumroad, Etsy

Creator & Commerce Tools

Digital Products

Mobile production, thumbnails, email automation, print-on-demand, Etsy listings, Gumroad backup stores, and launch contests.

Practical CampaignsModule Covered

Mian Ahmad Basit - Golden Sessions

Industry Mentorship Built Into the Course

Practical guidance for campaign planning, optimization and scaling.

The outline is not only about theory. Students work through campaigns, AI automation, projects, internship exposure, and certification readiness.

Career Scope & Student Outcomes

Build Campaign, Freelancing, Agency and Entrepreneurial Skills

The DOCX outcome section focuses on mastering major digital marketing channels, implementing real campaigns, mentorship, industry readiness, freelancing, agency work, and entrepreneurship.

Freelancing

Client Acquisition & Delivery

Agency-ready

Practice discovery calls, audits, proposals, pricing, reporting, retention, and LinkedIn client hunting.

Campaign Execution

Paid + Organic Implementation

Live projects

Plan, launch, optimize, and present complete Meta, Google, SEO, YouTube, and commerce campaigns.

Internship

Practical Exposure

2 months

The outline includes a 2-month internship for real-company exposure and certification readiness.

Certification Readiness Model

Exams, assignments, live projects, capstones and internship.

No fabricated salary claims: this section uses only the outcome categories provided in the DOCX.

Attendance Requirement:85%

Below requirementCertification pathReady for evaluation

Course Duration:8 months

Semester 1Semester 2Internship

Included Practical Exposure

2 months

Real-world internship included in the DOCX outline.

Tracking, Compliance & Professional Practice

Build Campaigns With Tracking, Policy, Reporting and Evaluation Discipline

Instead of forcing an AI security section, this page maps the reference security pattern into relevant marketing practices from the DOCX.

Pixel, CAPI, GA4, GTM

Tracking & Attribution

Set up conversion events, offline conversions, enhanced conversions, URL parameters, call tracking, and reporting checks.

Included in practical campaign workflow

Do's, don'ts, roles, billing

Policy & Account Safety

Handle Meta policies, ad rejections, access management, billing issues, payment settings, and account structure.

Included in practical campaign workflow

Testing, pacing, reporting

Optimization Discipline

Use creative testing, budget pacing, automated rules, search term reviews, PMax insights, and campaign optimization checklists.

Included in practical campaign workflow

Quizzes, assignments, capstones

Certification Readiness

Complete module quizzes, assignments, live project tracking, capstone submissions, attendance, and practical evaluations.

Included in practical campaign workflow

Performance Marketing Program

Practice Before Certification

Students complete quizzes, assignments, projects, live evaluations, capstone work, attendance requirements, and internship exposure.

Interactive Infographic Career Roadmap

Your 8-Month Progression From Paid Ads to Organic Growth and AI Automation

The course moves through two 4-month semesters: paid performance systems first, then organic marketing, platforms, monetization, and commerce.

Level 1

Paid Marketing

Semester 1 - 4 months

Level 2

Organic Digital Marketing & Advanced Platforms

Semester 2 - 4 months

Level 1 - Semester 1

Checkpoint: Paid Campaign Launch

Meta Ads, Google Ads, AI strategy and programmatic marketing.

Milestone: launch, optimize and present paid campaigns.

Core capabilities:

Media buyingTrackingCreative testingAI automation

Tools handled:

Meta AdsGoogle AdsChatGPTDV360Power BI

Program Instructor & Mentor

Mian Ahmad Basit

Mian Ahmad Basit - Lead Instructor

Digital Marketing, AI Automation & Business Mentor

ahmadbasit.com - P2P Clouds Founder

Interactive Curriculum Explorer

Complete Performance Marketing Syllabus

Search and expand the DOCX-derived books, modules, chapters and practical outcomes.

2 Levels

8 Books

81+ Topics & Practice Areas

Certification Track

8 Books, Live Projects, Quizzes, Assignments, Internship

The DOCX outline describes exam and project-based certification, 85% attendance, capstone submissions, and 2-month internship exposure.

Domain:

Level 14 Books

Paid Marketing

Semester 1 builds paid acquisition skills across Meta Ads, Google Ads, AI strategy, automation, programmatic media, CRO, CRM, and reporting.

Level 24 Books

Organic Digital Marketing & Advanced Platforms

Semester 2 expands into SEO, YouTube, email marketing, monetization, digital products, Etsy, Gumroad, logistics, and live product development.

Live Interactive Campaign Simulator

See How a Performance Campaign Moves From Brief to Reporting

Test the campaign planning, tracking, creative, media, optimization and reporting sequence taught in the program.

Meta + Google AdsPixel + CAPI + GA4SEO + YouTubeCRM + AI Automation

Campaign Execution Engine

STATUS: ACTIVE

Enter campaign brief:

Brief length: 131 characters

Campaign Trace Logs

> [Campaign Brief] Collecting offer, audience, budget, and conversion goal.

> [Tracking Check] Pixel, CAPI, GA4, GTM, and conversion actions reviewed.

> [Creative Lab] Hooks, angles, thumbnails, and ad copy variants prepared.

> [Media Plan] Meta, Google Search, PMax, YouTube, SEO, and email mapped.

> [Optimization] CTR, CPC, CPA, ROAS, search terms, and retention signals monitored.

> [Reporting] Client-ready dashboard, next steps, owners, and priority tracker updated.

01. Campaign Brief

Define business type, funnel, offer, audience, budget, and practical campaign objective.

02. Tracking & Launch

Set up pixels, conversion actions, enhanced tracking, UTM parameters, and clean reporting paths.

03. Testing & Optimization

Run creative tests, keyword checks, budget pacing, automated rules, and performance reviews.

04. Client Reporting

Present campaign results with learnings, next steps, templates, and certification project evidence.

Want to build this workflow through real projects?

Work through paid, organic, AI and automation campaigns with project evaluation.

Performance Marketing Infrastructure & Tools

Master the Paid, Organic, Automation and Commerce Stack

This section follows the reference infrastructure pattern but maps it to the marketing tools and platforms named in the DOCX.

Live Mentorship & Project Tracking

Mian Ahmad Basit - Golden Sessions

AI strategy, automation, Go HighLevel, monetization and campaign growth guidance.

The program combines theoretical learning with practical campaigns, quizzes, assignments, live project tracking and capstone evaluation.

Paid Acquisition Stack

Media buying, tracking, and optimization

Hands-On

Meta Ads

Funnels, creative strategy, audiences, lead generation, CAPI, retargeting, and scaling.

Google Ads

Search, Display, Shopping, PMax, Demand Gen, YouTube, app install, and reporting.

GA4 & GTM

Analytics, conversion tracking, enhanced conversions, call tracking, and event setup.

Google Ads Editor

Bulk editing, filters, custom rules, and campaign management workflows.

Organic, AI & Commerce Stack

SEO, automation, content, and digital products

Hands-On

Ahrefs / SEMrush / Screaming Frog

Keyword research, competitor gaps, audits, technical SEO, and reporting.

ChatGPT / AI Automation

AI clone workflows, content automation, digital marketing agents, and Go HighLevel.

Canva / YouTube Studio

Mobile production, thumbnails, faceless content, and channel growth assets.

Etsy / Gumroad / POD

Digital products, print-on-demand, backup stores, launch workflows, and logistics.

Performance Marketing Cohort

Ready to Master Paid, Organic, AI and Automation?

Get the 8-book curriculum, project-based certification path, bonus kit, LMS mobile app system, community support and internship track.

Modern Performance Marketing Technology Stack

Search the Platforms and Tools Covered in the Course

From ad platforms and conversion tracking to SEO, AI automation, commerce and reporting systems.

Paid Ads Platforms

(4)

Meta Ads

Core

Facebook, Instagram, Messenger, WhatsApp, Pixel, CAPI, retargeting, and lead generation.

Google Ads

Core

Search, Display, YouTube, Shopping, Performance Max, Demand Gen, and app campaigns.

DV360

Core

Programmatic media buying and advanced platform execution.

Campaign Manager 360

Core

Campaign measurement, management, and reporting for advanced media activity.

Analytics & Tracking

(5)

GA4

Core

Analytics, events, traffic source analysis, and reporting.

GTM

Core

Tag management for enhanced conversions, remarketing, call tracking, and event setup.

Meta Pixel

Core

Dataset tracking, event management, audiences, and optimization signals.

Conversion API

Core

Server-side tracking for improved data reliability.

Power BI

Core

AI data engineering and marketer-friendly dashboards.

SEO & Content

(5)

Ahrefs

Core

Keyword research, backlink analysis, and competitor gap study.

SEMrush

Core

SEO research, audits, and competitive analysis.

Screaming Frog

Core

Technical SEO crawling and audit workflows.

SurferSEO

Core

Content optimization with AI-assisted workflows.

Google Search Console

Core

Indexing, search performance, and site issue analysis.

Automation & Commerce

(6)

ChatGPT

Core

AI strategy, content, automation, and marketing agent workflows.

Go HighLevel

Core

Marketing automation and CRM workflow mastery.

Zapier / n8n

Core

Lead nurturing, reporting, SEO automation, and campaign workflows.

Canva

Core

Creative assets, thumbnails, and digital product visuals.

Etsy

Core

Seller setup, POD, digital products, coupons, ads, and product launches.

Gumroad

Core

Backup digital product store and extra income stream.

Meet Your Program Leader

Learn with Mian Ahmad Basit

The DOCX includes golden sessions with Mian Ahmad Basit across AI strategy, marketing automation, email monetization, and advanced digital marketing systems.

Mian Ahmad Basit

Mian Ahmad Basit

Instructor, AI Automation Mentor and Program Architect

Golden Sessions & Curriculum Guidance

Instructor & Mentor

Mian Ahmad Basit

Golden sessions in AI, automation, monetization and marketing systems.

This course combines practical campaigns, AI automation, structured theory, quizzes, assignments, capstones and internship exposure so students can move from learning to campaign execution.

Digital Marketing Strategy with AI & ChatGPT

Go HighLevel Marketing & AI Automation

Email Marketing Golden Sessions

Campaign Planning, Optimization and Scaling

Official Portfolio & Socials:

ahmadbasit.com LinkedIn Twitter / X Instagram GitHub Email

Included Bonus Kit & Student Support

Templates, Checklists, Internship, LMS and Community Support

The DOCX repeats that the bonus kit is included for free and names templates, checklists, internship, interview prep, LMS mobile app, CRM practice access and community updates.

BONUS KIT

Templates, Checklists & Project Sheets

The outline includes a free bonus kit for planning, briefing, launching, optimizing, tracking, and reporting campaigns.

Media planning templates
Social media strategy and case study templates
Creative briefing and client briefing templates
Digital marketing project sheet template

Included in Program

OPTIMIZATION CHECKLISTS

Google Ads & Campaign Optimization Toolkit

Students receive practical checklists for launch readiness, search campaigns, Performance Max, Shopping, Demand Gen, and priorities.

Pre-launch setup checklist
Search Campaign Optimization
Performance Max Optimization
Shopping and Demand Gen Optimization

Included in Program

INTERNSHIP & INTERVIEW PREP

Career Practice Included

The course outline includes a 2-month internship and international interview preparation kit.

2-month real-world internship
International interview preparation kit
Capstone project evaluation
Career guidance for industry readiness

Included in Program

LMS & COMMUNITY

Mobile LMS and Community Support

The outline includes LMS mobile app access, community support, live updates, and P2P Clouds CRM practice access.

LMS mobile app system
1 year access support of personal community and live updates
1 month P2P Clouds AI CRM practice access
Notes, books, and PPT materials included

Included in Program

Performance Marketing Program

Bonus Kit Included

Templates, checklists, LMS, community, internship and interview preparation.

The outline names a free bonus kit, LMS mobile app system, 1 year personal community support, live updates, CRM practice access, and a 2-month internship.

Interactive Diagnostic Tool

Where Should You Start in Performance Marketing?

Choose your immediate goal to see the most relevant entry point in the course.

Choose your current goal

1 question

What do you want this course to help you do first?

Frequently Asked Questions

Everything You Need to Know

Answers are based on the provided DOCX outline, without adding outside claims.

What is the official course title?

The new page uses the course title Performance Marketing Mastery Program, based on the DOCX digital media marketing outline and your request to make Performance Marketing the course title.

How long is the course?

The outline describes an 8-month course split into 2 semesters of 4 months each.

What are the two main levels?

Level 1 is Paid Marketing. Level 2 is Organic Digital Marketing & Advanced Platforms.

Which books are covered?

The outline includes Meta Ads AI Mastery, Google Ads Mastery, Digital Marketing Strategy with AI & ChatGPT, Advanced Programmatic Marketing, Organic Digital Marketing & SEO Mastery, YouTube SEO & AI Automation Mastery, Email Marketing Mastery, and Complete Etsy Mastery.

Is this exam and certification based?

Yes. The DOCX says the program is exam and project based, with quizzes, assignments, live project evaluations, final exams, practical evaluations, and certification requirements.

Is attendance required?

Yes. The outline specifies 85% minimum attendance for certification.

Does the course include internship?

Yes. The outline includes a 2-month real-world internship.

Does it include AI automation?

Yes. AI automation appears across Meta Ads, ChatGPT strategy sessions, Go HighLevel, SEO automation, Zapier, n8n, AI agents, and AI-driven email marketing automation.

What bonus kit is included?

The outline lists media planning templates, social media strategy and case study templates, creative and client briefing templates, project sheets, optimization checklists, a priority tracker, notes, books, and PPT materials.

What are the key student outcomes?

Students should master Meta Ads, Google Ads, YouTube, SEO, email marketing, Etsy, and AI automation, while gaining freelancing, agency, entrepreneurial, campaign implementation, mentorship, and career readiness skills.

Paid. Organic. AI. Automation. Certification.

Build campaigns that can be tracked, optimized and presented.

Move through Meta Ads, Google Ads, AI strategy, programmatic media, SEO, YouTube, email marketing, Etsy, digital products, LMS support, internship exposure and certification projects.

Explore the Complete Curriculum

Paid Marketing - Tracking - Creative - Google Ads - AI Automation - Programmatic - SEO - YouTube - Email - Digital Products - Internship - Certification