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8-month program with certification

From your first ad to a certified performance marketer.

Performance MarketingMastery Program

8 books, 2 levels, and one practical path from paid ads to organic growth.

An 8-month hands-on program covering Meta Ads, Google Ads, SEO, YouTube, email marketing, Etsy and AI automation. You will run live projects, complete a 2-month internship and finish with LMS access and certification.

  • Meta Ads 2026
  • Google Ads
  • SEO & YouTube
  • Email Marketing
  • AI Automation
  • Etsy & Digital Products
Explore curriculum

Try the campaign simulatorDownload outline PDF

Your learning path

  1. Paid Marketing
  2. Tracking
  3. Creative Strategy
  4. Google Ads
  5. AI Automation
  6. Programmatic
  7. SEO
  8. YouTube
  9. Email
  10. Digital Products
  11. Internship
  12. Certification
Full program
8 months
Semesters
2
Classes every week
3 / week
Internship
2 months

Live weekend sessions with direct mentor guidance

See the program in action

Short clips from live classes, campaign walkthroughs and student results.

Swipe to explore the reels. Tap any video to watch with sound.

  • 50,000+ students trained

    Join MAB Programs

  • Production LLM & Agentic AI Engineering

    Mian Ahmad Basit

  • Stop writing bad prompt

    Mian Ahmad Basit

  • AI, Deep Learning & LLM Engineering

    Mian Ahmad Basit

  • Success story: Software Engineering with AI

    Mian Ahmad Basit

  • Success story: Python & Agentic AI Engineer

    Mian Ahmad Basit

Learn from a practitioner

Mian Ahmad Basit leads the golden sessions on AI-driven marketing and email automation.

Mian Ahmad Basit

Golden sessions mentor

Mian Ahmad Basit

CEO, CTO & Lead AI Engineering Trainer

AI Engineer - GenAI - Agentic AI - Cloud

  • 50,000+ trained learners worldwide
  • 50+ live AI SaaS & BaaS products built
  • CTO @ Pakistan Blockchain Institute
  • Founder of P2P Clouds & tech lead

More from the faculty

  • Zeeshan Ali

    Lead instructor

    Zeeshan Ali

    Software Engineer & Technical Project Manager

    zeeshanai.com
  • Ahmad Hasan

    Instructor

    Ahmad Hasan

    Software Engineer & AI Systems Developer

    P2P Clouds

Everything you need to run campaigns that perform

Paid ads, organic growth, AI automation, analytics and client work in one structured program.

  • Paid performance marketing

    Meta Ads, Google Ads, media buying, conversion tracking and campaign optimization

  • Organic growth channels

    SEO, content creation, local SEO, eCommerce SEO, YouTube growth and monetization

  • AI automation for marketers

    ChatGPT, AI clone workflows, marketing agents, Go HighLevel, Zapier, n8n and reporting automation

  • Analytics and tracking

    Pixel, CAPI, GA4, GTM, attribution, offline conversions, dashboards and practical reporting

  • Freelancing and agency growth

    Client hunting, proposals, pricing, audits, retention, reporting and interview preparation

  • Digital products and commerce

    Etsy, POD, digital products, Gumroad, logistics, product launch and promotion workflows

What is included

  • 8 books across 2 levels
  • Meta Ads: 41 chapters
  • Google Ads: 15 modules
  • SEO: 12 modules
  • YouTube: 12 modules
  • Quizzes and assignments
  • Live project evaluations
  • 85% attendance required for certification

Your path from first campaign to certification

Pick a level to see its books, skills, tools and checkpoints.

Level 1Semester 1 - 4 months4 modules

Paid Marketing

Semester 1 builds paid acquisition skills across Meta Ads, Google Ads, AI strategy, automation, programmatic media, CRO, CRM and reporting.

Checkpoint

Paid Campaign Launch Checkpoint

Milestone

Plan, launch, optimize, and present paid campaigns

Skills you gain

Media buyingTrackingCreative testingAI automation

Tools you use

Meta AdsGoogle AdsChatGPTDV360Power BI

Modules in this phase

  • B1Meta Ads AI Mastery
  • B2Google Ads Mastery
  • B3Digital Marketing Strategy with AI & ChatGPT
  • B4Advanced Complete Programmatic Marketing

Phase 1 of 2

The complete course outline

Every book, module and topic, organised by level. Search or filter to find exactly what you need.

2
Phases
8
Modules
81
Topics & subtopics

Download the full course outline (PDF)

Save every level, book, module and topic to your device.

Download outline PDFView online
Level 1Semester 1 - 4 months · 4 modules

Paid Marketing

Semester 1 builds paid acquisition skills across Meta Ads, Google Ads, AI strategy, automation, programmatic media, CRO, CRM and reporting.

Level 2Semester 2 - 4 months · 4 modules

Organic Digital Marketing & Advanced Platforms

Semester 2 expands into SEO, YouTube, email marketing, monetization, digital products, Etsy, Gumroad, logistics and live product development.

Tools and platforms you will use

Learn on the real platforms agencies and brands use every day.

  • Meta Ads

    Paid social

    Facebook, Instagram, Messenger, WhatsApp

    Business Manager, Ads Manager, Pixel, CAPI, audiences, creatives, retargeting, lead generation and campaign scaling.

  • Google Ads

    Performance advertising

    Search, Display, YouTube, Shopping, PMax

    Conversion setup, keyword strategy, bidding, Google Ads Editor, scripts, Demand Gen, app campaigns and reporting.

  • ChatGPT & Marketing AI

    AI automation

    AI clone, generative AI, Go HighLevel

    Golden sessions on AI clone workflows, marketing agents, generative AI and Go HighLevel automation mastery.

  • Programmatic stack

    Advanced media buying

    DV360, CM360, DMP, Power BI

    Programmatic campaign planning, CRO, Campaign Manager 360, CRM mastery, DMP and AI data engineering with Power BI.

  • SEO tooling

    Organic growth

    Ahrefs, SEMrush, Screaming Frog, SurferSEO

    Keyword research, site architecture, technical SEO, backlinks, analytics, automation and client-ready audits.

  • Creator & commerce tools

    Digital products

    Canva, Zapier, n8n, Gumroad, Etsy

    Mobile production, thumbnails, email automation, print-on-demand, Etsy listings, Gumroad backup stores and launch contests.

Your marketing stack

Paid acquisition stack

Media buying, tracking and optimization

  • Meta Ads

    Funnels, creative strategy, audiences, lead generation, CAPI, retargeting and scaling.

  • Google Ads

    Search, Display, Shopping, PMax, Demand Gen, YouTube, app install and reporting.

  • GA4 & GTM

    Analytics, conversion tracking, enhanced conversions, call tracking and event setup.

  • Google Ads Editor

    Bulk editing, filters, custom rules and campaign management workflows.

Organic, AI & commerce stack

SEO, automation, content and digital products

  • Ahrefs / SEMrush / Screaming Frog

    Keyword research, competitor gaps, audits, technical SEO and reporting.

  • ChatGPT / AI automation

    AI clone workflows, content automation, digital marketing agents and Go HighLevel.

  • Canva / YouTube Studio

    Mobile production, thumbnails, faceless content and channel growth assets.

  • Etsy / Gumroad / POD

    Digital products, print-on-demand, backup stores, launch workflows and logistics.

See how a campaign moves from brief to client report

Run the live trace to watch tracking checks, creative testing, media planning and reporting come together.

Campaign planningTracking and attributionCreative testingClient reporting
Live architecture engine v2.4
ACTIVE

Tokens: ~31

Pipeline trace logs

> [Campaign Brief] Collecting offer, audience, budget, and conversion goal.

> [Tracking Check] Pixel, CAPI, GA4, GTM, and conversion actions reviewed.

> [Creative Lab] Hooks, angles, thumbnails, and ad copy variants prepared.

> [Media Plan] Meta, Google Search, PMax, YouTube, SEO, and email mapped.

> [Optimization] CTR, CPC, CPA, ROAS, search terms, and retention signals monitored.

> [Reporting] Client-ready dashboard, next steps, owners, and priority tracker updated.

  1. 01Campaign brief

    Define business type, funnel, offer, audience, budget and practical campaign objective.

  2. 02Tracking & launch

    Set up pixels, conversion actions, enhanced tracking, UTM parameters and clean reporting paths.

  3. 03Testing & optimization

    Run creative tests, keyword checks, budget pacing, automated rules and performance reviews.

  4. 04Client reporting

    Present campaign results with learnings, next steps, templates and certification project evidence.

Want to run campaigns like this yourself?

Get the full course outline and join the next cohort.

Tracking, account safety and optimization discipline

The habits that separate campaigns that scale from campaigns that get banned or wasted.

  • Pixel, CAPI, GA4, GTM

    Tracking & attribution

    Set up conversion events, offline conversions, enhanced conversions, URL parameters, call tracking and reporting checks.

  • Do's, don'ts, roles, billing

    Policy & account safety

    Handle Meta policies, ad rejections, access management, billing issues, payment settings and account structure.

  • Testing, pacing, reporting

    Optimization discipline

    Use creative testing, budget pacing, automated rules, search term reviews, PMax insights and campaign optimization checklists.

  • Quizzes, assignments, capstones

    Certification readiness

    Complete module quizzes, assignments, live project tracking, capstone submissions, attendance and practical evaluations.

Practiced across Level 1 (Paid Marketing) and Level 2 (Organic & Advanced Platforms)

Master the full marketing stack

From ad platforms and analytics to SEO, automation and commerce tools.

Paid Ads Platforms

4

  • Meta Ads

    Core

    Facebook, Instagram, Messenger, WhatsApp, Pixel, CAPI, retargeting and lead generation.

  • Google Ads

    Core

    Search, Display, YouTube, Shopping, Performance Max, Demand Gen and app campaigns.

  • DV360

    Core

    Programmatic media buying and advanced platform execution.

  • Campaign Manager 360

    Core

    Campaign measurement, management and reporting for advanced media activity.

Analytics & Tracking

5

  • GA4

    Core

    Analytics, events, traffic source analysis and reporting.

  • GTM

    Core

    Tag management for enhanced conversions, remarketing, call tracking and event setup.

  • Meta Pixel

    Core

    Dataset tracking, event management, audiences and optimization signals.

  • Conversion API

    Core

    Server-side tracking for improved data reliability.

  • Power BI

    Core

    AI data engineering and marketer-friendly dashboards.

SEO & Content

5

  • Ahrefs

    Core

    Keyword research, backlink analysis and competitor gap study.

  • SEMrush

    Core

    SEO research, audits and competitive analysis.

  • Screaming Frog

    Core

    Technical SEO crawling and audit workflows.

  • SurferSEO

    Core

    Content optimization with AI-assisted workflows.

  • Google Search Console

    Core

    Indexing, search performance and site issue analysis.

Automation & Commerce

6

  • ChatGPT

    Core

    AI strategy, content, automation and marketing agent workflows.

  • Go HighLevel

    Core

    Marketing automation and CRM workflow mastery.

  • Zapier / n8n

    Core

    Lead nurturing, reporting, SEO automation and campaign workflows.

  • Canva

    Core

    Creative assets, thumbnails and digital product visuals.

  • Etsy

    Core

    Seller setup, POD, digital products, coupons, ads and product launches.

  • Gumroad

    Core

    Backup digital product store and extra income stream.

Outcomes: freelancing, live projects and an internship

Graduates should be able to run campaigns end to end and work with real clients and companies.

  • Freelancing

    Client acquisition & delivery

    Agency-ready

    Practice discovery calls, audits, proposals, pricing, reporting, retention and LinkedIn client hunting.

  • Campaign execution

    Paid + organic implementation

    Live projects

    Plan, launch, optimize and present complete Meta, Google, SEO, YouTube and commerce campaigns.

  • Internship

    Practical exposure

    2 months

    A 2-month internship gives you real-company exposure and gets you ready for certification.

Bonuses and career support

Templates, checklists, internship, interview preparation and LMS access come with the program.

  • Bonus kit

    Templates, checklists & project sheets

    A free bonus kit for planning, briefing, launching, optimizing, tracking and reporting campaigns.

    • Media planning templates
    • Social media strategy and case study templates
    • Creative briefing and client briefing templates
    • Digital marketing project sheet template

    Included in the program

  • Optimization checklists

    Google Ads & campaign optimization toolkit

    Practical checklists for launch readiness, search campaigns, Performance Max, Shopping, Demand Gen and priorities.

    • Pre-launch setup checklist
    • Search campaign optimization
    • Performance Max optimization
    • Shopping and Demand Gen optimization

    Included in the program

  • Internship & interview prep

    Career practice included

    A 2-month internship and an international interview preparation kit.

    • 2-month real-world internship
    • International interview preparation kit
    • Capstone project evaluation
    • Career guidance for industry readiness

    Included in the program

  • LMS & community

    Mobile LMS and community support

    LMS mobile app access, community support, live updates and P2P Clouds CRM practice access.

    • LMS mobile app system
    • 1 year access to personal community support and live updates
    • 1 month P2P Clouds AI CRM practice access
    • Notes, books and PPT materials included

    Included in the program

Which track should you focus on first?

Tell us your main goal and we will point you to the best place to focus.

Question 1 of 1

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What do you want to get out of this program first?

Frequently asked questions

Clear answers about the structure, certification, internship and what is included.

  • The Performance Marketing Mastery Program is an 8-month course covering paid advertising, SEO, YouTube, email marketing, digital products and AI automation.

Build campaigns that perform

Become a performance marketer.

Eight months of live projects, real tools, an internship and certification. Join the next cohort and build skills you can sell.

Explore the curriculum
  1. Paid Marketing
  2. Tracking
  3. Creative Strategy
  4. Google Ads
  5. AI Automation
  6. Programmatic
  7. SEO
  8. YouTube
  9. Email
  10. Digital Products
  11. Internship
  12. Certification